Triumph’s Fit Smart Bra Wins Prestigious Red Dot Product Design Award

Did you know? Triumph's Fit Smart bra has been awarded the prestigious Red Dot Award at this year’s Red Dot Product Design Awards. And it's not even the first time they've won a Red Dot award as the Magic Wire Bra was previously awarded the Best of the Best 2015 award.

The Red Dot Award Product Design dates back as far as 1955 and recognises the best products for a given year so this speaks volumes about Triumph's quality.

Triumph’s Fit Smart bra has been developed to physically mould and adapt to women’s individual bodies and the fluctuations they encounter. Its special fabric, secret support system and 4D engineering gives women support and lift, whilst offering the ultimate feeling of comfort as it is literally ‘shaped by them’.

Products from 60 countries were evaluated by roughly 50 international jurors for their design quality and degree of innovation. These specialists in their own fields scrutinised the products entered in the competition in a process that spanned several days and were guided by assessment criteria such as the product’s formal quality, ergonomics and longevity.

Sian Thomas, Global Head of Creative Design at Triumph comments,

“We are incredibly proud and honoured that our Fit Smart bra has been awarded the Red Dot seal of quality. We are a company that prides itself on producing high quality design that provides superior fit and support for all women, regardless of their shape or cup size."

"This award-winning product has revolutionised the lingerie market in its ability to adapt to women’s individual body shapes, offering unparalleled levels of comfort that Triumph has become known for and we’re honoured for the recognition awarded to us by the Red Dot Design Award judging panel”.

On the laureates, Professor Dr. Peter Zec, the founder and CEO of Red Dot comments, “The winners of the Red Dot Award: Product Design 2021 were particularly impressive this year. The design of their products is excellent, in terms of both the aesthetic and the functionality. It’s not easy to prevail in such a strong field of competitors and to win over our jury. Consequently, I want to congratulate the laureates very sincerely on their success”.